Why Your Shop Needs a Website

I’m assuming your product quality is high and you provide excellent service. If not, fix that first. 🙂 However, if you are there already, here are (2) reasons why there is value for your Shop to raise its game online.

1). DIGITAL FIRST IMPRESSIONS:
To new potential customers, often times your website is their first impression. If there is no website or the site is extremely outdated, what does that say about your shop? Some questions it might raise. Are they still open for business? Are they technically competent enough for my work?

2) CONTROLLED PLATFORM TO TELL YOUR STORY:
On your website, you control the user’s journey and the story you tell them. Tell the story about what makes your shop unique, your identity, and capabilities. Show your machines and the products you produce. It builds confidence with potential customers. Social platforms should not be relied upon for this critical aspect as they change, go away, and control how your narrative is delivered.

I hope this helps to get your wheels turning. Have a great week!